Your Ultimate Guide to Digital Marketing

for the Service Industry

by Martin Masin

Founder of Root Creative


The Ultimate Guide

There are over 4 billion people in the world that use the internet and over 2 trillion searches every year. With so many people online, digital marketing has become essential if a business wants to grow. Digital marketing has a massive learning curve though, so if you're asking yourself where to start, we've got you covered. 

Root Creative is a Denver web agency that is here to help. We've put together the ultimate guide to digital marketing for you.

Let's get started and talk about digital marketing, what it is, why digital, does it work, and marketing platforms that would be the best fit for your business.

What Is Digital Marketing?

Digital Marketing is a group of different strategies that utilize the internet and other digital technologies to promote and sell. It's like every other type of marketing except that it is solely online and digital.

With so many people online, it has become absolutely vital for a business to gain brand awareness and share their products with very specific demographics and audiences in an effort to gain more customers.

Why Use Digital Marketing?

Without utilizing digital marketing as a tool, you are not only missing out on the 4 billion people that utilize the internet, but you are also losing to your competitors. 

According to, 89% of small businesses invest in digital marketing and 95% of them said they would increase their digital marketing budget. 

If you want to compete and out rank your competitors, then digital marketing for your business is going to be essential.

How Does It Work?

By utilizing different digital marketing strategies you can communicate effectively across online platforms. You wouldn't use the same marketing strategy for Facebook as you would with Google. 

The idea is to have a developed strategy for each platform that your target audience uses. How do you develop these strategies? By utilizing the different types of strategies and campaigns that are already out there that have been proven to work.

Let's look at some of the most popular ones used by businesses both large and small.

Types of Digital Marketing

Here are some of the most effective types of digital marketing. They are used by both small and mid-size businesses such as roofers, painters, contractors, etc.

Search Engine Optimization

SEO is the practice of directing more customers to your website. This is done by optimizing your website and content. When someone searches for a business nearby, the top results are shown based on their SEO ranking. The higher your ranking, the most likely you will show up before your competitors. 

Content Marketing

By creating valuable and quality content, you can bring in more customers and clients. The key to this is providing your viewers with content that offers a solution to their problem. This type of marketing also ties in with SEO and works hand in hand. 

Social Media Marketing

Needless to say that there are billions of users on social media every day. Social media marketing is a strategy that involves promoting your brand and products across social platforms like Facebook an Instagram running paid ads. This gives you an opportunity to expand your audience. This also allows you to reach both organic and paid viewers. Plus, Facebook has the most data on customers so that way we can bring customers to your site that are actively engaged in finding:

Top 9 Service Industry Sectors

  • Chiropractors
  • Plastic Surgeons
  • Accountants
  • Roofers
  • Painters
  • HVAC
  • Appliance Repair
  • Education & Colleges
  • Tech, SAAS, Software

Email Marketing

This is going to allow you to communicate and promote your brand to your target audience. You can use this strategy to either reach new potential clients or build trust with your current clients. 

Influencer Marketing

A growing trend in digital marketing recently has been the use of influencers. This is a strategy that involves teaming up with influencers within your industry. They will then promote your products or services to their viewers.

How Much Do Businesses Spend on Digital Marketing?

When it comes to trying to figure out how much you should spend on digital marketing for your business, there isn't a one set price. In order to figure out how much you should spend, you have to look at what your goals are for marketing.

  • Are you looking to grow an organic presence, utilize pay-per-click strategies, or both?
  • Do you want mainly to sell and promote specific products or focus on lead generation?
  • Or maybe you want to work on your brand awareness and build lasting relationships with your customers
  • These are just a few things that you will need to consider when looking at building out your budget for digital marketing. 

Which Certifications Are Needed?

Digital marketing for roofers and other industries is constantly changing and advancing in new ways. Staying up to date with all of the latest trends, certifications, and the way the internet works is not an easy task. 

As of 2020 some of the most important and recognized certifications include:

  • Google Analytics Data Scientist
  • Google Adwords Cert
  • HubSpot Marketing Cert
  • Hootsuite Digital Marketing Cert
  • Facebook Blueprint
  • Shopify Plus Partners Cert

If you're looking for a digital marketing agency to work with, you should also consider:  

  • Past clients - major name brands are always a good way to tell if the agency is qualified
  • Their Reviews - See what kind of reviews the company has
  • The Press - Find out if they've been recognized by the press before

These are the certifications and qualities that you want to look for in any digital marketing agency. If you're looking for an agency to work with and want to get a free quote, just click the "Free Quote" button below to Book a Call with a member of our team to discuss the best digital marketing strategy for your business today and we will:

  • Give you the best options
  • Help you to choose the right platforms and software to use
  • Develop a custom strategy for you
  • Make a roadmap for the next 3 months for your business

Paid advertising has never been cheaper that it is now, as compared to the last 7-8 years due to the Coronavirus.

So if you are looking for more customers at a cheaper price, the time is now.

Some of our newest clients are doing extremely well already just 30-45 days in. Paid advertising campaigns are if you need customers now.

SEO, is a more long-term marketing medium that has the best conversion rate at 14-20% as an industry sliding average. So let us help you to find more customers at the lowest cost possible, at a monthly retainer that is a perfect fit for your monthly marketing budget, and let's do this!

In Conclusion

Now that you know all about digital marketing for HVAC and other businesses, it's time to start implementing these strategies. Develop a plan and start growing your business!

If you're a business owner in the Denver area and have questions about digital marketing or need digital marketing services, head over to our contact page and send us a message! 


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About the Author

Martin is the founder here at Root Creative

Our main mission during this difficult time is to:

  • Bring true value to our customers
  • To stay exactly on budget for all of our client projects
  • To help small business owners to expand their business
  • To be understanding, compassionate, and caring