Branding for Shopify Stores

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Logo Design, Social Icons, Brand Guidelines & Full Branding Kits

Whether you’re launching your first Shopify store or refreshing an existing brand, you already know this: branding isn’t optional—it’s foundational.

Your brand is the first thing customers see, feel, and remember. It's what separates forgettable stores from Shopify success stories. From your logo to your color palette, typography, and tone of voice—it all matters.

And here's the thing: Shopify gives you the platform, but it’s your branding that brings it to life.

In this guide, you’ll learn how we help Shopify merchants create or transform their visual identity through professional logo design, social media icon sets, complete brand guideline documents, and branding kits made to grow with your business.

Whether you're starting from scratch or ready to rebrand—we're here to make your brand unforgettable.

Step 1: Brand Discovery & Creative Direction

Great branding starts with clarity. Before we design anything, we sit down with you to understand your vision, values, and voice.

We walk through:

  • Your product category and ideal customer profile
  • What makes your brand different
  • Moodboards, color psychology, and style preferences
  • Inspiration from brands you admire (or want to avoid)
  • Shopify theme alignment and eCommerce goals

This collaborative step ensures every part of your branding feels aligned with who you are and who you’re selling to.

Step 2: Logo Design That Works Everywhere

Your logo needs to work hard—it shows up on your website, social profiles, packaging, receipts, emails, and more. We create logos that are clean, scalable, and unmistakably yours.

You’ll receive:

  • A primary logo (horizontal or stacked)
  • A secondary logo variation (for smaller uses)
  • An icon or mark for favicons, apps, and social media
  • All files (SVG, PNG, PDF, AI) for print & digital use
  • Full ownership and commercial rights

We present multiple concepts, revise based on feedback, and deliver a final logo that looks sharp from mobile screens to billboards.

Step 3: Social Media Icon & Asset Design

Your Shopify store may be home base, but your audience lives across multiple platforms. We design custom-branded icons and assets for use on Facebook, Instagram, TikTok, Pinterest, and YouTube.

Our social asset package includes:

  • Profile icons and headers for all major platforms
  • Instagram Story Highlight Covers
  • Favicon (browser tab icon)
  • Branded watermark or logo overlay for video and photo content

Each asset is designed to maintain brand consistency and recognition no matter where your audience finds you.

Step 4: Full Brand Guidelines & Style Guide

Branding only works if it’s consistent. That’s why we create a comprehensive Brand Guidelines Document—so that every designer, developer, or marketer you work with can stay aligned.

Your guide includes:

  • Logo usage and spacing rules
  • Primary and secondary color palettes (with HEX, RGB, CMYK codes)
  • Typography system (headings, body, callouts)
  • Image and content tone guidelines
  • Dos and Don’ts for visual consistency

This is your brand’s blueprint—ready to scale with you.

Step 5: Branding Kit Ready for Shopify

We bundle everything into a ready-to-go kit that plugs right into your Shopify store, including:

  • Pre-sized logos and favicons
  • Mobile-optimized social icons
  • Web-safe fonts and pairing suggestions
  • Header image recommendations for your chosen theme
  • Style references for product photography and banners

Whether you're building your store yourself or working with our design team, this kit saves you hours and makes your brand look professional from Day 1.

Who This Is For

  • New Shopify Merchants - Just starting your eCommerce journey? We’ll help you launch with a visual identity that gives customers confidence and makes you proud to share your brand.
  • Shopify Stores Ready to Rebrand - If your store is dated, inconsistent, or doesn't reflect who you are anymore—we’ll rebuild your branding from the ground up and help you grow with confidence.
  • Merchants Seeking Investor or Retail Partnerships - Your brand needs to look like a real business. Our kits are investor-ready and professional enough for retail line sheets, media kits, and wholesale catalogs.

Why Work With Us?

We’re not logo mills or Fiverr freelancers. We build brands specifically for Shopify sellers with an eye toward conversion, consistency, and long-term growth.

✔️ 100% custom design work
✔️ No templates or cookie-cutter logos
✔️ Delivered in 7–14 days (rush options available)
✔️ Perfectly formatted for Shopify and social media
✔️ Full commercial rights and source files included

If you're ready to look like the brand you're becoming—let’s talk.

Ready to Build a Shopify Brand That Converts & Lasts?

We’ll help you define it, design it, and deliver it with clarity.

📅 Book a Call with Our Team to Start Your Branding Project - (BOOK CALL)

READY TO GROW?

Let’s create a tailored strategy to maximize your ROI.