In today’s competitive landscape, Fortune 100 brands and their marketing teams recognize the value of connecting with minority audiences—diverse groups that drive culture, innovation, and economic growth.

We specialize in programmatic advertising solutions designed to engage minority communities, including African Americans, Latinos, Asian Pacific Islanders, LGBTQ, and women, through powerful, privacy-compliant campaigns across DSPs and SSPs. Whether your team is focused on Connected TV (CTV), Online Video (OLV), or Display ads, we create custom placements tailored to reach your audience on the right channels and devices.

For CEOs, CMOs, and VPs of Marketing looking to broaden their brand’s impact and foster genuine connections with minority audiences, our approach prioritizes:

• Diversity Inclusive targeting to reach underrepresented communities effectively.
• Privacy Compliance across all touch-points to ensure responsible and respectful audience engagement.
• Extensive SSP and DSP Partnerships for unparalleled reach and scalability.
• Custom Placements that enhance audience engagement across CTV, OLV, and Display channels.

Our commitment to programmatic advertising at scale for Fortune 100 brands helps your team build lasting connections with diverse groups while adhering to the highest standards of data privacy and compliance.

DSP Partnerships for Precision Targeting

As part of our comprehensive approach, we leverage all major DSPs, ensuring your campaigns benefit from robust targeting capabilities, real-time optimization, and multi-channel reach.

These platforms include:

• The Trade Desk – A DSP known for vast reach and audience-building capabilities, ideal for Fortune 100 brands.
• Blis – Known for location-based targeting, enabling brands to engage audiences with precision.
• Choozle – A DSP offering flexible programmatic solutions and intuitive tools for all experience levels.
• Xandr – A customizable and scalable DSP, trusted by global brands for high-quality programmatic campaigns.
• Google DV360 – Google’s premium DSP, offering extensive inventory, rich data insights, and advanced targeting features.
• MediaMath – A DSP focused on machine learning and data-driven campaign optimization for impactful audience engagement.
• Amobee – Recognized for its strong cross-channel capabilities, allowing seamless engagement across multiple platforms.
• Verizon Media DSP – Ideal for brands seeking a broad inventory across Verizon-owned and partner channels.

Each DSP we work with offers unique capabilities to help tailor campaigns to your brand’s needs, ensuring your message resonates with minority audiences on the channels they trust most.

SSP Partnerships for Quality and Scale

To maximize impact, we also partner with leading Supply-Side Platforms (SSPs) that grant access to premium inventory. These SSPs ensure that your brand’s ads appear alongside quality content that resonates with minority audiences. Our SSP partners include:

• OpenX – A trusted platform offering premium, brand-safe inventory with high visibility.
• Xandr – A comprehensive SSP and ad exchange solution with powerful data analytics.
• Magnite – A top independent SSP, known for extensive CTV and video inventory.
• PubMatic – Focused on high-quality inventory across a range of premium publishers.
• Index Exchange – Known for transparency and high-quality placements, ideal for premium advertising.
• TripleLift – Specializes in native, video, and CTV formats, providing creative flexibility.
• SpotX – A leading CTV and video monetization platform, essential for video-first campaigns.
• Rubicon Project – Offers extensive reach across high-quality publisher sites.

Our partnerships with these SSPs allow us to create custom placements that align with your brand’s goals, giving you access to premium, brand-safe environments where your message can truly resonate.

Diversity Inclusive Advertising: Building Genuine Connections

We believe in reaching audiences on their own terms. With Diversity Inclusive advertising, we help brands build genuine connections with minority audiences by delivering messages that reflect their unique perspectives and values.

This involves:

• Curating custom placements on content channels that are popular within minority communities.
• Crafting ad creatives and messaging that are culturally resonant, increasing engagement and loyalty.
• Leveraging insights and data to refine campaigns in real-time for better relevance and impact.

This approach ensures that your brand isn’t just reaching diverse audiences—it’s resonating with them in an authentic, meaningful way.

Privacy Compliance: Protecting Audience Anonymity

Our privacy-first approach is integral to all our campaigns. We never use personally identifiable information (PII) such as cookies, mobile IDs, IP addresses, email addresses, phone numbers, Google IDs, or Facebook IDs in our targeting strategies. Instead, we rely on privacy-compliant data sources and methodologies, including:

• Contextual Targeting – Reaching audiences based on relevant content, rather than personal identifiers.
• Anonymous Audience Profiles – Utilizing anonymized data that segments audiences without compromising privacy.
• Custom Deals & Deal IDs – Partnering with our DSPs and SSPs to create privacy-compliant targeting packages, tailored to minority audiences.

Our privacy compliance protocols meet the stringent requirements of GDPR, CCPA, and other regulations, allowing us to deliver impactful campaigns that prioritize audience trust and data security.

Custom Placements for CTV, OLV, and Display

Our extensive DSP and SSP partnerships allow us to create unique, custom placements that maximize engagement across CTV, OLV, and Display channels:

• Connected TV (CTV) – We reach audiences through popular streaming services and networks, delivering high-impact video ads that engage viewers on platforms they know and trust.
• Online Video (OLV) – With OLV, we deliver video ads across a wide range of websites and apps where minority audiences spend time, enhancing visibility and interaction.
• Display Ads – Display ads provide consistent brand visibility, appearing on relevant websites and apps to reinforce your message and drive conversion.

Custom placements empower your brand to engage minority audiences seamlessly, ensuring your message resonates across diverse touchpoints and devices.

Partner with Us for Diversity Inclusive Advertising

If your Programmatic Team could benefit from our expertise and partnerships, we invite you to reach out. With our data-driven, privacy-first approach, we’re ready to help your brand connect with minority audiences in a way that’s both effective and respectful.

Contact Us to start building impactful campaigns today.