Top 8 Ways on How to Generate Leads from Google Ads

by Martin Masin

Jan. 24, 2023

Top 8 Ways on How to Generate Leads from Google Ads

  • Start by creating a Google Ads account and setting up a campaign with specific goals, such as generating leads by going to
  • Use keywords that are relevant to your business and target audience. This will help ensure that your ads are shown to people who are interested in your products or services.
  • Create compelling ad copy that highlights the benefits of your products or services and encourages people to take action.
  • Use ad extensions, such as call-to-action buttons or forms, to make it easy for people to contact you or request more information.
  • Use targeting options to reach specific demographics or locations, such as age, gender, or location.
  • Use remarketing to target people who have already interacted with your website or ads. This can help increase the chances of them converting into leads.
  • Monitor your campaign regularly to see which ads are performing well and which need to be tweaked. Make adjustments as needed to optimize your campaign for lead generation.
  • Finally, use lead tracking and conversion tracking to measure the success of your campaign and determine which leads are coming from Google Ads. This will help you optimize your campaign for even better results. Click on this link,, for the interface on how to start tracking Lead Generation on your Google Ads.


We help businesses Increase their Leads through Google Ads.


About the Author

Martin leads the digital marketing team at Root Creative.

He has been in the digital marketing field for over 12 years; and he is our Sr. Google Ads Expert on staff.

He likes good cigars, pizza, hanging out with his 2 & 6 year old little girls, and movies.