Whether your company has been around for more than a few years or is a start-up, the reputation associated with it online should always be untarnished.
The adage “any marketing is good marketing” does not hold true if you are not ensuring that your company has positive reviews and ratings when clients search for your business online. This process is called Digital PR.
The most successful brands strongly monitor the reputation of their business online throughout the year. A large part of marketing expenses is often spent on “image marketing”, which sees brands market their name, as opposed to a particular product or service. It is a way of helping to build your reputation. This is a must, especially when launching new products or services on your website.